With an audience of over 5 million subscribers on Snapchat and an expanding presence across TikTok, Instagram, and YouTube, Gym Heroes delivers meaningful, educational, and entertaining content designed to inspire and support a deeply engaged Gen Z fitness community.

The First Social Fitness Experience on Snapchat, Gym Heroes Mini was launched in collaboration with Snap Inc. and Wave Sports + Entertainment as a Snap Mini experience inside Snapchat. The product reached 1.2 million users at launch, featuring structured workouts led by fitness influencers Alice Klomp and Jo Lindner.

STRATEGY

Art direction and rebrand for Gym Heroes established a refreshed visual identity and elevated color system for a social-first Gen Z fitness brand, translating across content, campaign, and product touchpoints.

Creative direction and design of Gym Heroes Mini in collaboration with Snap Inc. and Wave Sports + Entertainment defined the first social fitness experience inside Snapchat, shaping the core product experience within the Snap Mini environment.

This extended into a unified design system spanning the Snap Mini experience, social content ecosystem, and campaign rollout across Snapchat, TikTok, Instagram, and YouTube, supported by brand strategy, pitch deck development for Snap Inc. presentation and approval, and campaign, social, video, and influencer apparel creative for launch.

RESULTS

Gym Heroes Mini launched as the first social fitness experience on Snapchat, reaching 1.2 million users at launch.