Digital Campaigns + Paid Ads
Digital campaigns and social-first paid ads designed to drive engagement, conversions, and brand growth across platforms like Instagram and TikTok.
JBL x GIANNIS
FREAK EDITION DROP
NBA Finals MVP Giannis Antetokounmpo partnered with JBL to launch a limited-edition headphone collection inspired by his Greek heritage. The drop included the JBL Tour One and Endurance Peak II “Freak Editions,” released exclusively on StockX.
Wave Sports + Entertainment, through its Gen Z basketball brand Buckets, was selected as the social-first partner to drive culture and awareness around the launch across Instagram and TikTok.
The Strategy & Execution
A social-first launch built to turn a product drop into a cultural moment. The campaign positioned Giannis not just as an athlete, but as a global icon shaping sports, music, and lifestyle culture. The focus was simple: make the Freak Edition feel like part of basketball culture, not consumer tech.
The Client-Winning Pitch Deck: A culture-driven pitch that connected NBA fandom, sneaker culture, and Gen Z digital behavior—securing Buckets as the creative and social partner for the campaign.
Social-First Content Execution: Short-form video, hype-driven creative, and platform-native storytelling across Instagram and TikTok. The content spotlighted Giannis and the Freak Edition drop through a raw, culture-first lens built for social velocity.
Click to Play Video
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Click to Play Video 🏀
jukes x LOS ANGELES RAMS
Building the Next Generation of Rams Superfans
The Los Angeles Rams sought to deepen engagement with Gen Z and digitally native sports fans. To accomplish this, they partnered with Jukes, a Wave Sports + Entertainment property, to develop a social-first strategy that connected football with the cultural touchpoints driving modern fandom: sports, music, creators, fashion, and lifestyle.
The Strategy & Execution
The campaign centered on a client-winning pitch deck that positioned the Rams as more than a football team—it positioned them as a cultural brand. The strategy outlined how original programming, athlete access, creator partnerships, and social-first storytelling could help the organization build deeper relevance with younger audiences across Instagram and TikTok.
The Client-Winning Pitch Deck: A comprehensive partnership proposal established the strategic vision, demonstrating how Jukes could help the Rams engage Gen Z audiences through culturally relevant content and creator-driven storytelling.
Social-First Content Execution: Following the successful pitch, Jukes partnered with the Rams to cover the Celebrity Flag Football Game during Training Camp at UC Irvine. Content highlighted NFL stars, musicians, entertainers, and digital creators including Aaron Donald, Jalen Ramsey, YG, Swae Lee, Coco Jones, Josh Richards, Airrack, Druski, and Lolo Jones through social-first video, event coverage, and short-form content designed for Instagram and TikTok.
RESULTS
The partnership successfully aligned the Rams with creator culture and social-first sports media, helping extend the brand beyond traditional football audiences and into the broader conversations shaping modern sports fandom.
Live from Triller Fight Club
PAUL VS ASKREN - Justin Bieber & Doja Cat perform
Triller sought to dominate the Gen Z space by transforming a traditional pay-per-view (PPV) boxing match into an internet-breaking, four-hour hybrid sports and music festival. They needed a strategic, social-first media partner to execute creative across Instagram and TikTok that would convert scrolling feeds into paid viewers.
The Strategy & Execution
The campaign utilized a social-first performance creative roadmap that treated real-time social data and channel insights as core creative inputs. Instead of positioning the campaign as a standard sports broadcast, the strategy framed it as an unmissable hybrid sports and music festival spectacle. The creative pipeline balanced raw, high-stakes athletic drama with premium, event-driven lifestyle assets across static and motion format
The Client-Winning Pitch Deck: A comprehensive, strategic pitch deck established the tone and proof-of-concept, securing the Triller account by demonstrating how a high-stakes athletic event could seamlessly merge with a live music festival.
Social-First Content Execution: Social-first videos, promotional graphics, and short-form programming generated massive hype to draw consumers in, weaponizing the live music festival aspect. The assets pushed the star-studded entertainment lineup, featuring live performances from global icons Justin Bieber and Doja Cat, alongside heavy-hitting sets from The Black Keys, Saweetie, Diplo, Major Lazer, and the debut of the hip-hop supergroup Mt. Westmore (Snoop Dogg, Ice Cube, E-40, Too $hort).
RESULTS
20 MILLION VIDEO VIEWS
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20 MILLION VIDEO VIEWS 🥊
jukes x super bowl LVI
Bringing Super Bowl Week to Gen Z
Super Bowl LVI in Los Angeles became a cultural takeover across sports, music, and entertainment. The NFL partnered with Jukes to capture and distribute social-first content designed to engage Gen Z fans beyond the game itself.
The goal: turn Super Bowl week into a digital-native content ecosystem built for Instagram and TikTok.
The Strategy & Execution
A social-first coverage strategy focused on speed, access, and personality-driven storytelling. Jukes was embedded on-site throughout Super Bowl week to capture off-the-field moments, player personalities, and cultural activations happening across Los Angeles.
On-Site Coverage: Real-time capture of Super Bowl LVI events, fan activations, and behind-the-scenes moments across NFL programming and brand experiences.
Player Spotlights: Short-form interviews with NFL athletes showcasing personality-driven storytelling sourced directly from fan questions and social engagement.
Fan-Driven Content: Audience-submitted questions and reactions shaped segments built specifically for younger, digitally native sports fans.
Cross-Brand Programming: Collaboration across Jukes IP, including Sway, to highlight lifestyle moments such as custom player gear and athlete fashion storytelling.
Cultural Access: Behind-the-scenes coverage of Super Bowl Experience events and LA activations, led by Jukes talent including Lucy Rohden.
RESULTS
Super Bowl LVI week became one of Jukes’ highest-performing content moments, driving 28M impressions and 3M engagements. The campaign successfully translated one of the biggest global sporting events into a Gen Z-first, social-native storytelling engine built for culture, not just coverage.
Gymshark
Gymshark aimed to increase brand awareness on social media by growing their brand audience through empowering people to identify, join, and build communities that move culture. Wave Sports + Entertainment was the chosen social partner with their compelling and client-winning pitch deck.
STRATEGY
Authentically bring Gymshark into the Wave Sports + Entertainment fold by seamlessly integrating the brand and key focuses – training for sport, women, and diversity and culture – through each piece of content Wave Sports + Entertainment creates. Implementing a social program to engage: Event Coverage, Community Connection: Branded and Black Friday Programming, and Reach: Cross-Platform Commercial.
RESULTS
38 MILLION DELIVERED IMPRESSIONS
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38 MILLION DELIVERED IMPRESSIONS 🥊
MONSTER ENERGY
UFC Heavyweight Champion Stipe Miocic
Monster Energy aimed to generate excitement for the worldwide premiere of "Becoming the Monster," a new documentary film chronicling the rise and philosophy of two-time and current UFC Heavyweight Champion Stipe Miocic among young fight fans. Wave Sports + Entertainment was the chosen social partner with their compelling and client-winning pitch deck.
STRATEGY
Wave Sports + Entertainment’s Combat Network crafted content in its distinctive style to build anticipation among fight fans for the Monster Energy and Stipe Miocic "Becoming the Monster" documentary film. By crafting video content and remixes in the unique voice of Wave Sports + Entertainment to their extensive fight audience, the film arrived at a pivotal moment: "Becoming the Monster" premiered on the eve of Miocic's highly anticipated UFC Heavyweight title defense fight against Francis Ngannou at UFC 260. The outcome was millions of views directed to the campaign creative, effectively enhancing awareness, educating, and instilling excitement among fight fans for Monster Energy’s "Becoming the Monster.”
RESULTS
18 MILLION IMPRESSIONS DELIVERED
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18 MILLION IMPRESSIONS DELIVERED 🥊
PAID AD DESIGN SYSTEM
A meticulous paid ad design system was developed for the Marantz product line rebrand, establishing a cohesive and luxury brand experience within the social media platforms.
PAID AD DESIGN SYSTEM
A meticulous paid ad design system was developed for the Denon product line rebrand, establishing a cohesive and elevated brand experience within the social media platforms.
