Kylie Cosmetics is a popular American beauty brand founded by Kylie Jenner, a major pop culture icon who leveraged massive social media influence to turn a viral "lip kit" trend into a global beauty empire. As a preeminent makeup mogul, Jenner has established her brand as a defining force in the industry.

Her debut fragrance, Cosmic Kylie Jenner, is a magnetic ambery floral fragrance blossoming with sensual star jasmine, rich golden amber, and a warming vanilla musk accord. This elevated scent expanded into body and skincare, showcasing her evolution as a mogul who continues to set global trends.

STRATEGY

Art direction across the Cosmic Kylie Jenner fragrance launch, spanning packaging, retail displays, and influencer PR boxes. Packaging design defined the primary product expression for the fragrance. Retail display design extended the system into physical retail environments for in-store presentation and visibility. Influencer PR box design focused on product seeding and social-first launch amplification.

RESULTS

Cosmic Kylie Jenner launched across packaging, retail displays, and influencer PR boxes, extending the fragrance into body and skincare and supporting its expansion across the Kylie Cosmetics ecosystem.