The First Social Fitness Experience On Snapchat

CREATIVE DIRECTION • Art Direction • Digital Design • PRINT DESIGN

STRATEGY

Wave Sports + Entertainment teams up with Snap Inc. to launch Gym Heroes Mini, the first social fitness experience on Snapchat. Gym Heroes Mini encourages Snapchatters to challenge friends, collaborate, and track progress for daily fitness habits, boosting engagement and fun for fans and exercise enthusiasts. Top fitness influencers Alice Klomp (Pineapplebrat) and Jo Lindner provide engaging workouts for the Gym Heroes Mini.

RESULTS

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GEN Z Fitness Influencer Collaborations

Alice Klomp

Alice Klomp, aka @Pineapplebrat, is a prominent fitness influencer renowned for her impactful social media presence on Snapchat, Instagram, and TikTok.

Jo Lindner

Jo Lindner, @joesthetics, is a fitness influencer and bodybuilder known for sharing workout routines, fitness tips, and motivational content.