Social-first
Paid Campaigns
Social-first paid campaigns designed to drive engagement, conversions, and brand growth across platforms like Instagram and TikTok.
Live from Triller Fight Club
PAUL VS ASKREN - Justin Bieber & Doja Cat perform
Triller sought to dominate the Gen Z space by transforming a traditional pay-per-view (PPV) boxing match into an internet-breaking, four-hour hybrid sports and music festival. They needed a strategic, social-first media partner to execute creative across Instagram and TikTok that would convert scrolling feeds into paid viewers.
The Strategy & Execution
The campaign utilized a social-first performance creative roadmap that treated real-time social data and channel insights as core creative inputs. Instead of positioning the campaign as a standard sports broadcast, the strategy framed it as an unmissable hybrid sports and music festival spectacle. The creative pipeline balanced raw, high-stakes athletic drama with premium, event-driven lifestyle assets across static and motion format
The Client-Winning Pitch Deck: A comprehensive, strategic pitch deck established the tone and proof-of-concept, securing the Triller account by demonstrating how a high-stakes athletic event could seamlessly merge with a live music festival.
Social-First Content Execution: Social-first videos, promotional graphics, and short-form programming generated massive hype to draw consumers in, weaponizing the live music festival aspect. The assets pushed the star-studded entertainment lineup, featuring live performances from global icons Justin Bieber and Doja Cat, alongside heavy-hitting sets from The Black Keys, Saweetie, Diplo, Major Lazer, and the debut of the hip-hop supergroup Mt. Westmore (Snoop Dogg, Ice Cube, E-40, Too $hort).
RESULTS
The campaign sparked widespread discussions, establishing the event as a significant cultural moment that truly broke the internet and delivered massive performance results.
20 MILLION VIDEO VIEWS
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20 MILLION VIDEO VIEWS 🥊
JBL X Giannis
NBA STAR Giannis Antetokounmpo
In collaboration with JBL, NBA Finals MVP and world champion Giannis Antetokounmpo has designed a limited edition line of headphones celebrating his Greek heritage: The JBL Tour One and Endurance Peak II Freak editions, both exclusively available for purchase on StockX.
Wave Sports + Entertainment, with their Gen Z social-first leading basketball media brand Buckets, was the chosen social partner for JBL to promote the Giannis Antetokounmpo JBL Freak Edition Headphones across social media platforms, due to their compelling and client-winning pitch deck.
Click to Play Video
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Gymshark
UFC Heavyweight Champion Francis Ngannou
Gymshark aimed to increase brand awareness on social media by growing their brand audience through empowering people to identify, join, and build communities that move culture. Wave Sports + Entertainment was the chosen social partner with their compelling and client-winning pitch deck.
STRATEGY
Authentically bring Gymshark into the Wave Sports + Entertainment fold by seamlessly integrating the brand and key focuses – training for sport, women, and diversity and culture – through each piece of content Wave Sports + Entertainment creates. Implementing a social program to engage: Event Coverage, Community Connection: Branded and Black Friday Programming, and Reach: Cross-Platform Commercial.
RESULTS
38 MILLION DELIVERED IMPRESSIONS
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38 MILLION DELIVERED IMPRESSIONS 🥊
MONSTER ENERGY
UFC Heavyweight Champion Stipe Miocic
Monster Energy aimed to generate excitement for the worldwide premiere of "Becoming the Monster," a new documentary film chronicling the rise and philosophy of two-time and current UFC Heavyweight Champion Stipe Miocic among young fight fans. Wave Sports + Entertainment was the chosen social partner with their compelling and client-winning pitch deck.
STRATEGY
Wave Sports + Entertainment’s Combat Network crafted content in its distinctive style to build anticipation among fight fans for the Monster Energy and Stipe Miocic "Becoming the Monster" documentary film. By crafting video content and remixes in the unique voice of Wave Sports + Entertainment to their extensive fight audience, the film arrived at a pivotal moment: "Becoming the Monster" premiered on the eve of Miocic's highly anticipated UFC Heavyweight title defense fight against Francis Ngannou at UFC 260. The outcome was millions of views directed to the campaign creative, effectively enhancing awareness, educating, and instilling excitement among fight fans for Monster Energy’s "Becoming the Monster.”
RESULTS
18 MILLION IMPRESSIONS DELIVERED
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18 MILLION IMPRESSIONS DELIVERED 🥊
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Click to Play Video 🥊
Click to Play Video
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Click to Play Video 🥊
Click to Play Video
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Click to Play Video 🥊
UFC
NFT ROUND ONE DROP
The UFC aimed to increase brand awareness on social media for their Round One Drop of rare NFTs from iconic UFC athletes to drive sales on it’s e-commerce platform. Wave Sports + Entertainment, with their Gen Z social-first leading fight media brand Haymakers, was the chosen social partner due to their compelling and client-winning pitch deck.
Irish UFC champion Conor McGregor, who revolutionized the sport's popularity and financial landscape, and the first-ever female UFC champion Ronda Rousey, celebrated for her groundbreaking achievements as "one of the defining athletes of the 21st century," are featured in exclusive NFTs for the paid social media advertising.
CONOR MCGREGOR
UFC194 NFT
"The Notorious" Conor McGregor connects with an immaculate counter left hand vs former champion Jose Aldo, picking up the knockout win 13 seconds into his title unification bout to become the new featherweight champion.
CONOR MCGREGOR
UFC Debut NFT
"The Notorious" Conor McGregor KOs Marcus Brimage with a barrage of powerful punches in his UFC debut.
RONDA ROUSEY
UFC 168 UFC
Trailblazer and UFC Hall of Famer "Rowdy" Ronda Rousey locks in her signature armbar to defend her bantamweight title in the rematch with heated rival Miesha Tate at UFC 168.