Social-first SPONSORED campaigns
Live from Triller Fight Club
PAUL VS ASKREN
Triller aimed to dominate the fight space among young sports fans, providing the next generation with more engaging content around the fights they crave. As the Paul vs. Askren match gained momentum, Triller sought a trusted media partner to amplify the event's hype. Wave Sports + Entertainment was the chosen social partner with their compelling and client-winning pitch deck.
STRATEGY
Our strategic approach, leveraging a proven programming strategy comprised of short and long-form videos, promotional graphics, and live coverage, played a pivotal role in driving awareness and engagement for the highly anticipated fight. We crafted compelling stories that captured every moment of excitement, from the lead-up preparations to the thrilling fight night. This strategy proved instrumental in achieving an impressive 1.5 million PPV buys, marking the campaign as a resounding success. Beyond captivating the audience, our campaign sparked widespread discussions, establishing the event as a significant cultural moment that truly broke the internet!
RESULTS
20 MILLION VIDEO VIEWS
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20 MILLION VIDEO VIEWS 🥊
JBL X Giannis
NBA STAR Giannis Antetokounmpo
In collaboration with JBL, NBA Finals MVP and world champion Giannis Antetokounmpo has designed a limited edition line of headphones celebrating his Greek heritage: The JBL Tour One and Endurance Peak II Freak editions, both exclusively available for purchase on StockX.
Wave Sports + Entertainment, with their Gen Z social-first leading basketball media brand Buckets, was the chosen social partner for JBL to promote the Giannis Antetokounmpo JBL Freak Edition Headphones across social media platforms, due to their compelling and client-winning pitch deck.
Gymshark
UFC Heavyweight Champion Francis Ngannou
Gymshark aimed to increase brand awareness on social media by growing their brand audience through empowering people to identify, join, and build communities that move culture. Wave Sports + Entertainment was the chosen social partner with their compelling and client-winning pitch deck.
STRATEGY
Authentically bring Gymshark into the Wave Sports + Entertainment fold by seamlessly integrating the brand and key focuses – training for sport, women, and diversity and culture – through each piece of content Wave Sports + Entertainment creates. Implementing a social program to engage: Event Coverage, Community Connection: Branded and Black Friday Programming, and Reach: Cross-Platform Commercial.
RESULTS
38 MILLION DELIVERED IMPRESSIONS
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38 MILLION DELIVERED IMPRESSIONS 🥊
MONSTER ENERGY
UFC Heavyweight Champion Stipe Miocic
Monster Energy aimed to generate excitement for the worldwide premiere of "Becoming the Monster," a new documentary film chronicling the rise and philosophy of two-time and current UFC Heavyweight Champion Stipe Miocic among young fight fans. Wave Sports + Entertainment was the chosen social partner with their compelling and client-winning pitch deck.
STRATEGY
Wave Sports + Entertainment’s Combat Network crafted content in its distinctive style to build anticipation among fight fans for the Monster Energy and Stipe Miocic "Becoming the Monster" documentary film. By crafting video content and remixes in the unique voice of Wave Sports + Entertainment to their extensive fight audience, the film arrived at a pivotal moment: "Becoming the Monster" premiered on the eve of Miocic's highly anticipated UFC Heavyweight title defense fight against Francis Ngannou at UFC 260. The outcome was millions of views directed to the campaign creative, effectively enhancing awareness, educating, and instilling excitement among fight fans for Monster Energy’s "Becoming the Monster.”
RESULTS
18 MILLION IMPRESSIONS DELIVERED
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18 MILLION IMPRESSIONS DELIVERED 🥊
Click to Play Video
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Click to Play Video 🥊
Click to Play Video
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Click to Play Video 🥊
Click to Play Video
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Click to Play Video 🥊
UFC
NFT ROUND ONE DROP
The UFC aimed to increase brand awareness on social media for their Round One Drop of rare NFTs from iconic UFC athletes to drive sales on it’s e-commerce platform. Wave Sports + Entertainment, with their Gen Z social-first leading fight media brand Haymakers, was the chosen social partner due to their compelling and client-winning pitch deck.
Irish UFC champion Conor McGregor, who revolutionized the sport's popularity and financial landscape, and the first-ever female UFC champion Ronda Rousey, celebrated for her groundbreaking achievements as "one of the defining athletes of the 21st century," are featured in exclusive NFTs for the paid social media advertising.
CONOR MCGREGOR
UFC194 NFT
"The Notorious" Conor McGregor connects with an immaculate counter left hand vs former champion Jose Aldo, picking up the knockout win 13 seconds into his title unification bout to become the new featherweight champion.
CONOR MCGREGOR
UFC Debut NFT
"The Notorious" Conor McGregor KOs Marcus Brimage with a barrage of powerful punches in his UFC debut.
RONDA ROUSEY
UFC 168 UFC
Trailblazer and UFC Hall of Famer "Rowdy" Ronda Rousey locks in her signature armbar to defend her bantamweight title in the rematch with heated rival Miesha Tate at UFC 168.