Social-first paid advertising and sponsored
Art Direction • Digital Design
EA Sports UFC 4
CHALLENGE
EA Sports aimed to generate excitement for the release of the EA Sports UFC 4 game among a Gen Z audience of fight fans on social media. Their quest led them to Wave Sports + Entertainment, the selected social partner with its compelling and client-winning pitch deck.
STRATEGY
Leveraging our MMA brand, Haymakers, Wave Sports + Entertainment executed a seamless promotional campaign for the launch of EA Sports UFC 4. Specifically targeting highly engaged Gen Z and millennial fight fans, we crafted custom content showcasing the much-anticipated EA Sports UFC 4 Five-Star Fighters, featuring interviews with Daniel Cormier, Amanda Nunes, and Valentina Shevchenko, and distribution of the game trailer, across Instagram Reels and Stories. The result was millions of views directed to the campaign creative, successfully heightening awareness, educating, and instilling excitement among fans for EA Sports UFC 4.
RESULTS
JBL X Giannis Antetokounmpo
JBL Freak Edition Headphones
In collaboration with JBL, NBA Finals MVP and world champion Giannis Antetokounmpo has designed a limited edition line of headphones celebrating his Greek heritage: The JBL Tour One and Endurance Peak II Freak editions, both exclusively available for purchase on StockX.
Wave Sports + Entertainment, with their Gen Z social-first leading basketball media brand Buckets, was the chosen social partner for JBL to promote the Giannis Antetokounmpo JBL Freak Edition Headphones across social media platforms, due to their compelling and client-winning pitch deck.
CHALLENGE
Gymshark aimed to increase brand awareness on social media by growing their brand audience through empowering people to identify, join, and build communities that move culture. Wave Sports + Entertainment was the chosen social partner with their compelling and client-winning pitch deck.
STRATEGY
Authentically bring Gymshark into the Wave Sports + Entertainment fold by seamlessly integrating the brand and key focuses – training for sport, women, and diversity and culture – through each piece of content Wave Sports + Entertainment creates. Implementing a social program to engage: Event Coverage, Community Connection: Branded and Black Friday Programming, and Reach: Cross-Platform Commercial.
RESULTS
UFC Strike NFT Round One Drop
The UFC aimed to increase brand awareness on social media for their Round One Drop of rare NFTs from iconic UFC athletes to drive sales on it’s e-commerce platform. Wave Sports + Entertainment, with their Gen Z social-first leading fight media brand Haymakers, was the chosen social partner due to their compelling and client-winning pitch deck.
Irish UFC champion Conor McGregor, who revolutionized the sport's popularity and financial landscape, and the first-ever female UFC champion Ronda Rousey, celebrated for her groundbreaking achievements as "one of the defining athletes of the 21st century," are featured in exclusive NFTs for the paid social media advertising.
CONOR MCGREGOR UFC194 NFT
"The Notorious" Conor McGregor connects with an immaculate counter left hand vs former champion Jose Aldo, picking up the knockout win 13 seconds into his title unification bout to become the new featherweight champion.
CONOR MCGREGOR UFC Debut NFT
"The Notorious" Conor McGregor KOs Marcus Brimage with a barrage of powerful punches in his UFC debut.
RONDA ROUSEY UFC 168 UFC
Trailblazer and UFC Hall of Famer "Rowdy" Ronda Rousey locks in her signature armbar to defend her bantamweight title in the rematch with heated rival Miesha Tate at UFC 168.
CHALLENGE
Champs needed a partner to help break through advertising clutter during the holidays to drive interest and consideration among their core 13-24 consumer for a new seasonal Adidas holiday pack. Wave Sports + Entertainment was the chosen social partner with their compelling and client-winning pitch deck.
STRATEGY
Wave Sports + Entertainment activated its basketball culture and style brands to get young fans excited about the new Adidas sneaker drop at Champs. We designed a social-first strategy across Instagram and TikTok to reach Champs’ audience exactly where they live, standing out during an over-saturated holiday timeframe.
RESULTS
Becoming the Monster: UFC Heavyweight Champion Stipe Miocic
CHALLENGE
Monster Energy aimed to generate excitement for the worldwide premiere of "Becoming the Monster," a new documentary film chronicling the rise and philosophy of two-time and current UFC Heavyweight Champion Stipe Miocic among young fight fans. Wave Sports + Entertainment was the chosen social partner with their compelling and client-winning pitch deck.
STRATEGY
Wave Sports + Entertainment’s Combat Network crafted content in its distinctive style to build anticipation among fight fans for the Monster Energy and Stipe Miocic "Becoming the Monster" documentary film. By crafting video content and remixes in the unique voice of Wave Sports + Entertainment to their extensive fight audience, the film arrived at a pivotal moment: "Becoming the Monster" premiered on the eve of Miocic's highly anticipated UFC Heavyweight title defense fight against Francis Ngannou at UFC 260. The outcome was millions of views directed to the campaign creative, effectively enhancing awareness, educating, and instilling excitement among fight fans for Monster Energy’s "Becoming the Monster.”
RESULTS
