The World Becomes The FIFA World Cup
In the summer of 2018 for the first time ever FOX would broadcast the FIFA World Cup – the world's biggest sporting event and an undisputed pop culture phenomenon. As part of the extensive FOX Sports 'The World Becomes The World Cup' integrated campaign, an interactive evite was created and sent to high-level executives, guests, and talent as special guests to attend the prestigious FIFA Men’s World Cup in Russia.
As part of the campaign, custom FOX Sports Russian Matryoshka nesting soccer dolls themed characters were created, accompanied by a highly engaging evite for invitees.
CREATIVE DIRECTION • Art Direction • Digital Design • print Design
Interactive Evite
EVITE OPENING ANIMATION
SECTION 1: World Cup Finals
SECTION 2: St. Basil’s Cathedral
SECTION 3: The Kremlin
SECTION 4: Promotional Spots
SECTION 5: FOX Sports is excited to see you at the World Cup!
Promotional Spots
🇵🇹 Ronaldo
Everything Becomes Not Enough
The man who has it all would tell you there’s one VERY important thing missing.
🇦🇷 Messi
Men Become Gods
Messi, the greatest player on Earth, goes for what could be his last shot at immortality.
